Once you start getting into the digital world, you are going to realize that the words that you use are going to be extremely important. Essentially, the keywords that people are using to search for your type of product or business directy relates to the keywords on your webpage. Google will look for pages that has similar or directly copies the keywords that the user is using when they are searching. Doing your research on how the businesses purchases products is very important to your success.
- Wordstream’s Free Keyword Tool and Google’s Keyword Planner are free tools to help you identify keywords.
- The best keywords are relevant, match search intent with page content, and have low competition.
- Keywords can be incorporated into titles, headers, URLs, and page metadata.
"They already want to buy the services you provide, they just haven’t decided which vendor to buy from."