There are many different ways that you can use an editorial calendar for content marketing. One of the best aspects of an editorial calendar is it will help you realize the content that you want to produce, in an organized way. You will be able to use this calendar to schedule content in advance and also will be able to adjust on the fly if you have to. Finally, it will allow you to track how successful each piece of content is.
- Brainstorm for content ideas and decide what formats you will use.
- Create an editorial calendar, then use tools like Google Calendar or Trello to keep up with it.
- Track views, shares and likes to see how your content is performing.
“The first step to using an editorial calendar is defining who your audience will be.”