Analyzing the winners of Clio awards can help you create more effective marketing campaigns for your company in the future. A great example of this can be seen in the advertisement developed by New York Times’ commercial on truth and perseverance. This ad ended up attracting worldwide attention because it focused on the truth and facts surrounding children being separated from their parents in the recent deportation epidemic. The ad included raw footage of these circumstances, demanding the attention of its viewers.
Key Takeaways:
- When you’re developing an advertising campaign, coming up with unique ideas to attract new audiences isn’t easy.
- Past Clio Award Winners are great examples of inspirational, effective, and memorable advertising campaigns.
- The Adidas “Billie Jean King Your Shoes” campaign is an example of a creative and memorable way to effectively use a celebrity’s story to market a product.
“If your company wants to focus on building trust with a target audience, you could consider a video marketing strategy that offers viewers transparency into the inner-workings of your business.”
Read more: https://blog.hubspot.com/marketing/clio-winning-campaigns
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