Digital content is not something that small business marketers pay enough attention to, which is unfortunate because it can provide a high return on their marketing investment. Unique quality content has a power to increase your brand awareness, improve customer engagement and share the information of your products and services, in a way that makes small business competitive against bigger players. This content shares a story about your company, and it should be engaging and relevant to your offering.
- Neil Patel considers content marketing to be a long-term strategy to capture attention and build engagement.
- Content marketing is how you can tell the story of your business in a way that resonates with customers.
- Within certain industries, you can use content to present yourself as an authority in your niche.
“In fact, offering unique content that gives users and clients information, tips, and tricks that can enhance their lives, or inviting new customers to experience your brand can give your small business the leverage you need to compete against big-box stores or national brands.”