A major component in a content marketing strategy is the creation of content that fits with the brand identity. Many departments, such as sales, service, and HR are not included in the loop and therefore, they not aware of what the tone and style of the content are. Therefore, content alignment is used to make sure information is consistent and shared across all business areas. Brands that utilize such a strategy have the ability to expand and grow quickly, while eliminating the possibility for confusion that can arise form various messages going out to customers and internal departments.
- Content alignment is creating cohesion across all of your content by building a set of rules.
- There are many types of content alignment such as public relations, thought leadership and brand messages.
- Content alignment is more broad than brand alignment but both strategies are essential to deliver great results.
"Content alignment works to ensure that the same message, style, tone, and voice are shared across every part of your business to create a strong, consistent image."