Content is the centerpiece of strategic approach to digital marketing. It needs to be relevant, engaging and audience expects it to be released on a somewhat regular basis. Yet, many marketers fail to understand the basics of it, and often underestimate the difficulties in creating content. Building a winning strategy through content is a long process, where building blocks come on top of the solid foundation. During the pandemic, when we spent time at home more than what we usually do, content became important for any brand.
- The pillars of a content marketing strategy relate to business goals, the audience, and a brand mission.
- The strategy of funeral business cooperative Dela involved integrating a storyline into a popular Belgian soap opera.
- Thought leader SAP generates consistent traffic volume by concentrating on on SEO techniques and evergreen content.
"COVID-19 is not the first crisis to set consumers in search of reliable health information and timely advice. Still, it happened when some find it harder than ever to distinguish scientific fact from self-promotional fiction."