Web scraping is simply the process of extracting data from a website. At the same time data will be collected and exported into a format that is easier to use for the user. Many businesses are looking for all different types of data such as market research, lead generation and product details. One of the best ways to use web scraping for SEO purposes is to collect keyword results. When we see how keywords are performing, we can implement that into our own website which will help boost our rankings in SEO.
- Web scraping involves extracting data from a website in formats such as CSV or Excel.
- Web scraping can be used for keyword results and for gathering accurate data for content.
- Rotating IP addresses and headless browsers can be used to avoid the blocking of web scraping.
“Most of the people who use web scraping are businesses that want to see competitors’ data.”