Nurturing leads through their journey takes planning and coordinated execution. The first step to delivering quality leads is to find your audience and consider your ideal customer profile. Next, plan the prospect's journey and respond to leads immediately. Passing on one-touch leads to sales is a mistake. Therefore, make sure leads are qualified and scored. When gauging the success of a lead generation campaign, use proper measurements and reasonable time frames. Last, make sure content is valuable and relevant. Content quality is the leading factor of success.
- Companies that follow up on leads within five minutes are far more likely to convert.
- The lead generation effort takes time, so measure leads using realistic and reasonable time frames.
- Content is key to success, so make sure it is relevant and valuable.
"There is nothing worse than getting that first batch of leads and realizing you forgot an important piece of your audience profile."