If you are a business owner and are in the content game, it is essential to find a balance between creativity and SEO. There are a few different ways to do this and a key way is to figure out what your competitors are doing. You want to gather information about them and figure out a way that you can stand out in a positive way. You also want to make sure that you perform search engine optimization properly because if not, nobody will find your website in a search.
- Make sure you are using keywords in a smart way so that you can improve your chances of going up in the SEO rankings.
- Always check in on your competition and figure out ways that you can make your own content stand out compared to everyone else.
- Make sure that you are optimizing your content for SEO and focus on the number of words in your content as well as targeted and recommended keywords.
"Before you start to write a single word, it is important to have as deep an understanding of your target audience as possible."