COVID is something none of us can get away from but it enables us to pivot in the way that we handle our social media marketing. Partnering with social media influences is a great way to save costs while strengthening the relationships between your brand and your customers. The majority of online consumers say that they trust influencers because they are people who aren't just trying to take a cheap shot at their wallet. This enables more conversations and conversions.
- COVID means adapting to the current climate of demand for online content.
- Social media influencers are a nice option now as many look for budget options to expand online.
- If you focus too much on sales right now then you will be counting for lost numbers. You want to get your strategy going to prepare for when the economy recovers.
"In the quest of killing time, seeking information, and calming ourselves, more and more people are turning to online content."