An ongoing argument within the digital marketing world surrounds whether or not it is more profitable to build on your strengths, or to improve in areas you're weaker in. Gallup conducted a research project that lasted thirty years, and the findings suggested that it is actually more productive to build upon your strengths. This doesn't, however, imply that one should completely put improving their weaknesses on the back burner. Although they should not be the main focal point of your marketing strategy, it is still best to identify and remedy the areas your company needs work in. One way to identify these areas is through a skills assessment.
- After performing a skills audit, companies will often focus on shoring up weaknesses.
- The problem with focusing on weaknesses is it can overwhelm staff with all the required training.
- A useful skills audit is one that aligns the team’s core strengths to the priorities of the business.
"One business management and leadership theory suggests that people and teams will achieve more success by building on their strengths than by trying to fix their weaknesses."