Content is important in the digital world which is really crowded, and is certain to get even more competitive. It is crucial to publish engaging and relevant content, and do so on a regular basis. In this effort, it is easy to forget some of the fundamentals of optimization for search. It is valuable to be reminded of those fundamentals, but also keep an eye on the trends that make some of the rules obsolete or less efficient. Optimization is all about getting the most for your investment of time and marketing budget.
- Setting an SEO title tag is frequently better than just going with the on-page headline.
- For posts with short shelf lives, like limited-time offers, add 301 redirects.
- There are some instances where you'll want a "noindex" tag so the post won't appear in search engines.
"If nothing is defined in your post’s meta data, search engines will simply pull your on-page headline."
Read more: https://copyblogger.com/seo-steps/