SEO stands for search engine optimization, which refers to strategies used to boost rankings on search results. A number of agencies exist that offer SEO services. They can provide help with keyword research, content creation, or social media management. Some places assist with on-page optimization (i.e., website performance), others with technical SEO (structured data, internal links, etc.). Compared to pay-per-click ads, SEO services take longer to pay off and require more ongoing maintenance. On the plus side, their results continue for a long time, unlike ads which lose impact when the campaign ends. The best SEO agencies don’t promise they’ll vault you to the top of the search results right away, but they can show you recent case studies proving their effectiveness. They offer a documented strategy and qualified specialists.
- People use SEO as a way to get exposure without paying for advertising, by making sure their website ranks high on search result pages.
- Keyword research is important in determining what phrases customers will use in order to search for your type of business.
- Doing the right things with SEO can be helpful, but still can’t guarantee that you will appear high on search results lists.
“Since SEO generally aligns with providing a great user experience, it can also benefit your current customers.”