Pay per click ads can be placed all over the internet including social networks. They allow you to reach your audience directly and grow your brand if you know how to captivate them from the start. Brand awareness is about getting your name out so that at some point people realize they've heard the name. Ideally, they realize what you do and come to you when they need your help. First you want to figure out your short term goals as far as either increasing sales or just getting your name out for the long term.
- Brand awareness isn’t out of reach for a new brand or one whose target market is smaller.
- By creating ads that show off what your brand is about, including a memorable name or logo, you can start to be a bug in the ear, or eye, of your potential customer base.
- From just hearing your name or seeing your logo to clicking through, exploring your website, and learning more, your target audience may experience your brand in a variety of different modes.
"They didn’t have to set up a sales call and introduce themselves, but you are now aware of their brand."
Read more: https://neilpatel.com/blog/brand-awareness/