There are many different ways that you can promote your business on social media. A simple way to make sure that you're being consistent is to use a content calendar and schedule your posts ahead of time. You also can capitalize on trends that relate to your audience by shifting your content towards that trend. Social media is also a great way to implement customer service as you have a direct line towards your customers and can use direct messaging to solve their issues.
- Don't be afraid to get creative with unique, compelling visuals.
- Invest in building your business through social media in various ways, including giveaways and paid promotion.
- Use your social media outlets as a customer service avenue.
"Therefore, one of the best things you can do is promote your social media profiles across your business website, email communications (as shown below), and even in your physical store."