SEO is very important and something that you need to constantly keep updating because trends are ever changing. Kickoff calls are something that is constantly used within the SEO teams. Training is another important aspect of a successful SEO plan. Looking at the reports that are given to you, and being able to process and use that data for a future plan is also important. Communication across all forms is something that every SEO employee should do.
- Make sure that your clients are trained regarding SEO as it as it will show them how you treat it.
- Make sure to have some structure and consistency if a project falls apart, and try to know your agenda ahead.
- A one off email can have a big impact as the little touches go a long way in strengthening relationships.
"Having a plan for how you will communicate with your clients throughout the engagement is an important part of SEO project management."