Increasing sales is fundamental to growth of any business. However, reaching new customers is easier said than done. Even the best marketing initiatives and campaign can fall flat. For successful sales growth you need to have a thorough understanding of audience you are targeting. At the second level, learn more about those customers that are frequently buying from you, including demographics, purchasing habits and anything else that may be valuable for your marketing campaigns. At times, even techniques like cold calling can yield surprising results.
- If this were a perfect world, there would be unlimited funds to market your business with.
- Attracting customers is the key, but you have to know who your customer is first.
- You do this by determining what is important for each target market to hear in an advertising campaign.
“You can also get to know the target audience by looking at existing sources of information — from the U.S. Census Bureau or other government agencies, from trade associations, or from third-party research firms.”