For online marketers, creating a communications calendars can be beneficial in for the overall success of their brand. In simple terms, a communications calendar is just a schedule for content and deliverables. While there a variety of calendar options available, they all tend to share the same values of being shareable, live, and brief. By creating a communications calendar, brands are more aligned with their overall vision and it helps to streamline content development. To create a communications calendar, brands need to assign ownership, set a timeline, choose a format, brainstorm ideas, and finally, fill in the calendar!
- The key takeaway from a communications calendar is a common location used to order all project activity from scheduling to deadlines.
- A communications calendar can be further broken down into sub calendars like editorial, social media, marketing, and internal communications calendar.
- A communications calendar allows for optimization of time, it allows your team to focus on larger-scale issues, it keeps everyone on the same page, and it allows money to be better spent.
"When done right, this tool keeps marketing teams aligned on content deadlines and ensures a steady flow of high-performing content."