In November and December of last year, volume has risen in almost every industry, and experts claim that this pattern is expected to continue during the following holiday season. One change that may be seen is that advertisers will be less likely to utilize AMP for email as a way to stand out against competitors. Companies should be investing in automated email optimization that supports features such as analyzing the best send times for increased chances of opening.
- In November and December of 2018, volume increased by 14%, and it is expected to continue to grow as the 2019 holiday season approaches.
- Experts predict that B2C marketers will not be utilizing AMP for email in the upcoming months as method to stand out from competitors.
- To keep up with the rise in volume that's to come, marketers should be focused on helping their customers feel as though their data is being leveraged appropriately.
"This year, there are just 26 shopping days between Black Friday and Christmas Day. That’s six fewer days than last year. This is likely to lead to more aggressive holiday messaging during early November, with retailers using every Friday as a warmup for the official Black Friday."