One of the most important aspects of your business and success is how you interact with others on social media. However, apart from just customer interactions, your social media should also be promoting brand exposure and strengthening relationships with your base. Social media helps brand exposure simply by adding another avenue through which you can end up on search engine pages, thus increasing your overall visibility. Build a relationship with readers by creating stories that will resonate with them, and make sure that in your interactions you're really listening to them and letting them know that their opinion matters to your brand.
- Interacting with customers via social media is a guaranteed way to build customer rapport and service skills.
- Embrace both the positive and the negative reactions and respond, learn and grow from them.
- Take the opportunity to do more than respond. Offer your opinions and seek out other opinions.
"The one thing that is certain is that there is a direct correlation between the content that you share through your social media channels and how that content affects the search engines."