Sometimes there’s a great deal of misunderstanding among marketers when it comes to differences between customer relationship management software and marketing software suites. They are often perceived as very closely related and the conviction is that they serve the same purpose. Both of them do use the same data and information, but the similarity pretty much stops there. Understanding the differences is necessary in order for marketers to fully utilize the potential of these two software solutions.
Key Takeaways:
- With marketing automation software, you can follow prospects through activities at the top of the funnel.
- CRM brings added benefits, such as improved lead conversion and integration with social media platforms.
- Marketing automation software is used by marketing professionals; CRM software is used by sales professionals and service reps.
“CRM which stands for Customer Relationship management is related to all your efforts the organization tries to get in the overview of the customers.”
Read more: https://www.tekshapers.com/blog/CRM-and-Marketing-Automation-Software:-Are-they-same-or-Different
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