If you are running a small business it is important to come up with a content strategy. It is important to find a target audience so that you know who you're developing the content for. You also want to implement call to action buttons on your website that are easy to find and also state exactly what you're selling and how to buy. Finally, put some effort into SEO and use social media platforms to increase your outreach.
- Find your target audience and start to shape your content strategy with their wants and needs in mind.
- Make sure that you insert call to action buttons that are easy to find and state exactly what you sell and how to buy the products.
- Make sure that you are advertising on different social media platforms so that you can reach as many people as possible.
"Too often, small businesses don’t consider marketing to be their top priority. Especially if it demands investments that probably won’t bring any short-term results. The decision-makers are understandably afraid to stretch their tight budgets and spend money on anything that doesn’t seem genuinely essential."