A lot of brand owners presume that setting up a social media page for their business will automatically result in high conversion rates. This is unfortunately not the case. Cultivating a successful image online requires a lot of effort in terms of building brand recognition, authority, and creating … [Read more...]

Social Media Marketing can be a huge asset to your business. To start out, it is the most cost effective means to make a statement. It will increase your inbound traffic, the more people that follow you, the more exposure. This will bring your search engine ranking to a higher level. Your conversion … [Read more...]

Despite having no direct influence on Google's SEO rankings, meta tags are important. They can affect Google’s indexing of your site, boost your keywords ranking, and improve the user's site experience. There are several different meta tags, including title tags, meta descriptions that go below the … [Read more...]

There are five types of visual content that can be used to increase the success rate of your marketing campaigns. Images can be used to increase views and shares. Videos can often increase the number of inbound links and videos are likely to be the future of the internet. Infographics help people to … [Read more...]

If you are creating content and nobody is coming to your website to read it, you have some issues. First, you probably don't have a strategy. Figure out where and how you want to publish your content and what audience you're targeting. Next, make sure you are producing content at a consistent pace. … [Read more...]

Brand storytelling is important and can help set your business apart from others. People seem to have difficulty with brand storytelling, but it's a really useful skill that can help your business. The 3 major components of brand storytelling are narrative, what you (as a company) stand for, and … [Read more...]

TED Talks can teach a lot about content marketing. Amy Webb’s talk on online dating teaches us how to create content that resonates with people. Keith Barry demonstrates how to open with a compelling hook, advising the audience that he's going to manipulate them. Brené Brown's powerful storytelling … [Read more...]

In the fast-paced realm of social media marketing, it can be difficult to stay on top of the best marketing practices. This is just one reason that people are increasingly looking to outsource their social media marketing. Digital agencies have expertise in the field, which means the money you … [Read more...]

Businesses increasingly look to influencers to supply organic marketing, but influencer fraud is on the rise. Bad practices in the influencer industry have cost businesses over a billion dollars this past year. Part of the problem is how easy it's becoming for influencers to buy followers, which … [Read more...]

Youtube is one of the biggest search engines in the world, and over a billion hours of video are watched every day. If you want to get your video out there, it's really important that you do some SEO tricks to help make sure people actually watch your content. Some things you can do is focus on tags … [Read more...]