As social media has boomed and become an every day part of life, it has become more difficult to stand out. If you are a company trying to grab attention on social media, you need to come up with a strategy to achieve your goals. Make sure to get creative with your posts, products and more as this … [Read more...]

Social media is continuing to become more and more important when it comes to business and marketing said business. Social media helps brands build awareness to their company and their product while reaching out to a larger audience. While on social media, you want to come across as authentic so … [Read more...]

Content marketing is becoming more and more popular as social media and technology in general continue to advance. Content marketing creates brand equity which helps your brand gain more value over time. This is because your content allows you to bring in organic traffic and organic engagement. When … [Read more...]

Content marketing, by definition, is a part of marketing strategy approach, but since it was defined in this manner it has evolved into many different areas. It is no longer a strategy, but a skill set. It is not sufficient any more to use content to market your business, but you also need to … [Read more...]

Open innovation is not a new concept, but it is still considered an unconventional way of idea generation. It is based on leveraging expertise and creativity of general public, as opposed to your own dedicated staff. There are several platforms where smaller companies in need of this creative work … [Read more...]

Search engine optimization (SEO) is the key to having a strong web presence. Having a strong SEO helps to make sure your business attracts as much eyeballs as possible, especially on mobile devices. One way to make sure it is working well is to have your titles and meta descriptions properly … [Read more...]

Due to its numerous benefits to businesses, digital marketing is the fastest growing marketing segment today. The main advantage over conventional marketing is its adaptability to specific businesses and specific business needs that may change quickly. It also increases target audience engagement … [Read more...]

Entrepreneurs often face conflicting advice and have to sift through misinformation in order to successfully grow their brands. Many of these false myths stem from social media marketing. Some people believe that social media content needs to be limited to specific topics, but that is simply not … [Read more...]

Having a good quality product or service is not very beneficial if only very few people know about it. This is where brand awareness plays a critical role to the success of your business. Social media is providing a channel where you can significantly improve the image of your brand. Choosing the … [Read more...]

Social media is one of the most important marketing tools for new businesses. By building a brand identity online, companies can reach more potential clients and craft long-lasting customer relationships. These social media platforms help businesses by increasing brand awareness, which helps out the … [Read more...]