Although the recent pandemic has negatively impacted both national and international business operations, there are some silver linings. One of them being that screen time is ultimately up. In Australia alone, there has been a 70% to 80% in screen time since COVID-19 first hit. This increase in … [Read more...]

There are many different ways that you can repurpose digital content. You can take old video content and transcribe it to make it easier to read and understand for certain audiences. You also can take an old blog post and turn it into an infographic as long as the blog post has relevant statistics … [Read more...]

There are many different skills that you are going to need in order to navigate and use social media to your benefit. One of the most important skills in life is to listen and social media is no different. Listen to what people are saying on social media and learn to target your content towards … [Read more...]

There are many different ways that you can promote your business on social media. A simple way to make sure that you're being consistent is to use a content calendar and schedule your posts ahead of time. You also can capitalize on trends that relate to your audience by shifting your content towards … [Read more...]

It is very important for all brands to use social media marketing that is tailored towards their business. When you think about the way that users spend their time on the internet, a majority of their time is spent on social media. You can market in many different ways on social media such as … [Read more...]

Branding isn't just for businesses, you can also brand yourself or an object. If you want to present yourself to the world, think about how you would do it in person, and do it the very same way online. Branding yourself or your business is a good way to gain the attention that you want. Google … [Read more...]

Social media is very important when it comes to building your brand because you can use it to your advantage in so many ways. You can use social media to build brand awareness. When you use social media, which millions of us do, we can share information about the products that we buy and purchase, … [Read more...]

The majority of people who have had good luck with a business are more likely to spread the word to others. This is part of the reason why social media is important for your brand. Social media helps you branch out and gain more leads, it also creates more word of mouth. When you are thinking of … [Read more...]

What you say when you are creating content is something that is very powerful and meaningful, but the way that you say it or phrase it, can make all the difference. We all know Seinfeld was popular, but not many of us understand why. The show was funny, but it did really well, and this is based on … [Read more...]

A great marketing story, even if you aren't publishing a new book, can revolve around really engaging your audience and leaving them wanting more. A cliffhanger, is the best way to get people to crave more of what you have to produce. You can leave them hanging all summer, or for however long, and … [Read more...]