SEO is becoming a very important thing to have as a small business. A study shows that 77.6 of smaller business reported that using social media platforms help build their business in various ways. 7 out of 10 business professionals agree that LinkedIn is trustworthy and 50% of b2b buyers trust … [Read more...]

In the early days of social media, marketing initiatives dealing with this segment were quite simple. However, not only did the digital platforms grow in size and potential, but the competition in digital space also became fiercer. Successful strategy starts with definition of your marketing goals. … [Read more...]

In content marketing, organic search is the best way to drive traffic. Paying attention to content headlines and FAQ schema can be help improve your search ranking and induce more clicks. Social media also drives traffic. It is easier than organic search, but less effective because it interrupts … [Read more...]

There are many different things that you can do to achieve marketing success. You need to set business goals both short and long term and plan and write according to those goals. You also should be figuring out what your target audience is and shape your content to their wants and needs. Make sure … [Read more...]

Content creation is an effective marketing tool, especially in these days when digital platforms reign supreme. That, however, is easier said than done. Marketers know that not only does your content need to be relevant and engaging, but you also need to publish it on a regular basis. This means … [Read more...]

In order for your marketing strategy guiding digital content to be successful, you need to set goals that matter for your business and its leaders. This is often quite a challenge, which is surprising given the fact that the purpose of this segment of marketing is clearly given by the definition of … [Read more...]

It is becoming quite clear that businesses providing personal branding are under a threat by an artificial intelligence, which will ultimately cause a disruption in the workforce. However, you can prepare for this event and be adaptable to the new circumstances. As you start this business under … [Read more...]

Successful digital marketing strategy cannot be imagined with a significant portion that deals with content creation. In the era of rapid advancement of digital technologies, content you create needs to be relevant and engaging in order to drive audience interaction which will result in profit … [Read more...]

In the early days of social media and digital platforms, marketing initiatives and strategy were fairly simple. With the technological advancements and potential these platforms present, customer expectations have changed. This means that your digital content and marketing strategy also need to be … [Read more...]

There are still business owners out there that don’t fully understand the potential of social media. As a consequence, digital marketing is not prominently featured in their overall marketing strategy, and that means that a huge opportunity is lost. One of the most important advantages of digital … [Read more...]