Content creation is an effective marketing tool, especially in these days when digital platforms reign supreme. That, however, is easier said than done. Marketers know that not only does your content need to be relevant and engaging, but you also need to publish it on a regular basis. This means that it is resource intensive, and unfortunately, there is no way to avoid that requirement. Sometimes even mental shift in approach can get you moving in the right direction, such as an acceptance that content is not a free marketing tool.
- Competition is fierce in the content universe, which is why it's important to produce consistently high quality content.
- There is a current trend shift toward paid promotion, which may require some investment.
- Risk-aversion leads to bland, forgettable content, so it may be necessary to experiment with new types of content.
"A lack of time is arguably one of the biggest barriers to content marketing that many businesses face."