In a world where manufacturing and economy trends towards a one size fits all mentality, not all concepts or creations fit within this model. Aaron Agius takes some time to reflect on a previous blog he wrote back in 2017 and discusses the concepts he thinks are still applicable, and which ones may need some additional considerations. He focuses on the persona people take on when they think about buying products and provides unique perspectives to ponder to take your business to the next level.
Key Takeaways:
- Spontaneous buyers are quick to decide and make spur-of-the moment purchases based on impulse and emotions.
- Humanistic buyers can be slow to commit to a purchase and require more information than spontaneous buyers but not as much as methodical buyers.
- Methodical buyers absorb all the information and technical details available and will buy only after thoroughly examining that information.
“In the original article, the goal was to provide a way for businesses to glean customer insight without having multiple people answering 150 questions. I proposed three simple questions to ask when hacking a buyer persona.”
Read more: https://contentmarketinginstitute.com/2019/05/method-buyer-personas/
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