Two of the most important terms in the digital landscape are SEO and SEM. Both deal with attracting customers through search engines. But with SEO, or search engine optimization, customers are attracted organically. With SEM, or search engine marketing, customers are attracted through paid ads. SEO is designed to improve the ranking of a company’s website on search engines. With SEM, you are paying money in exchange for better position in search engines. One way to do this is PPC, or pay per click.
Key Takeaways:
- On-page SEO is about content, but off-page and technical SEO are also important.
- The paid alternative to SEO, SEM involves text and visual PPC ads.
- SEM works faster than SEO and can give you a quick boost, but it costs more.
“Search Engine Optimization (SEO) attracts traffic organically, while Search Engine Marketing (SEM) attracts traffic with various paid search ads.”
Read more: https://neilpatel.com/blog/seo-vs-sem/
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