Some marketing trends tend to come and go, while others have the ability to stand the test of time. And when a marketing trend does stand the test of time, it’s important for big companies to join in with those trends. One of those trends is influencer marketing. Influencer marketing became popular in and around 2017. And it is still an important means of marketing. Another one that has been talked about for a long time, and is first coming into its own, is augmented reality.
Key Takeaways:
- Marketing is full of trends, but there are some classic approaches that never fail to work.
- One example of an old standby is influencer marketing, which remains relevant today.
- Personalization is also a great tactic to bring in more customers to your business.
“Not every company needs to be early in the adoption curve of every new marketing strategy or technology.”
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