A lot of brand owners presume that setting up a social media page for their business will automatically result in high conversion rates. This is unfortunately not the case. Cultivating a successful image online requires a lot of effort in terms of building brand recognition, authority, and creating your own community. Posting consistent, engaging content will help build up your brand, and building your presence as a go-to resource in your field will help in representing a respectful rank in authority.
Key Takeaways:
- One of the most important applications of social media is building general awareness of your brand and shaping its reputation.
- The community that you can create around your brand in social media can be an extremely valuable source of information on how customers feel about your products.
- Social media can be a great way to develop more authority and influence within your field.
“There is an old marketing adage that says it takes six to eight exposures to a product before a customer decides to buy. A clear benefit of social media is repeat exposure with your network.”
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