When you start up in the business world there so many paths that you can take to take your business forward. One of the most cost effective paths to take is social media. You first should make sure that the platform you are using, is the right one for your business. The next step would be to ensure that you have the knowledge to keep your audience active and engaged. You can also look at with your competitors are doing to be successful and incorporate that.
- The initial step is to assess your social media plan to see what has worked and what hasn't.
- Analyze your brand, target audience and competitors for insights into your industry.
- Create a high-level content calendar for the year, then add exact times and channels later.
"If you want the impressions your brand deserves, you need a new plan, something advanced that doesn’t need to be changed every quarter."