Marketing is hard work. It requires a lot of time, energy, management technique and creativity. So, many marketers take it personally when automation rears its sometimes perceived as lovely, sometimes perceived as beastly and usurping, head. How can a machine do the creative hijinks and wizardry a human brain can? It can not. However, no reasonable marketing maven should balk at finding great automation software to help streamline their marketing efforts. Think about it. How many marketing tasks are routine, constant and non-creative? How much, time, manpower and money can an enterprise save in the long-term by offloading some of the routine heady and head-achy stuff to a software secretary, as it were? Lots. Metrics are done better by automation. They tend to be far more timely, accurate and useful. With better data you get better targeting, better leads and more sales. Messaging, especially for routine updates and notables, like anniversary announcements, are far better handled by the automation software secretary. Save money on routine duty staff and spend it on superlative and creative talent. You will still need human brains. And with the extra time and bigger human brains to work with you can identify gaps in your system and come up with great creative fixes.
- Use automation to do the boring stuff that is non-creative and requires precision, like monitoring metrics.
- With great metrics, your data will be more timely and accurate. This will mean better marketing strategies, better leads and better sales.
- Automation can cut the time and increase the efficiency needed to make communication flow smoothly between team members.
"While marketing automation will save you time and cut down on costs, it will also increase your digital marketing revenue, resulting in higher profits."