No matter where you are in the world, part of the experience is what you're immediately surrounded by. Whatever you're interested in looking into part of finding out about what you're interested in is the experience. The web page you visit when you go to look for more information should have plenty of content on the web page to keep the audience engaged. There should also be a hub for the audience so that they feel welcome and like the information is just for them.
- Make a standalone content hub on your website, keeping it separate from everything else.
- Your content site should feel like a media brand experience so that you can create a relationship with your customers.
- Keep coming up with new ways to increase your number of email subscribers.
"Even if the content is superb, the poorly designed site leaves visitors, customers, and subscribers with a “meh” (or worse) feeling."