The three Rs of content marketing are reduce, resurrect and repurpose. When it comes to reducing, you are essentially just removing any piece of content that does nothing to help your brand. You want all of your content to be high quality and be relevant to your target audience. You also can help resurrect old content that is currently trending or relevant once again. Finally, it's easy to repurpose content into a different form by turning it into a podcast for example.
- In order to reduce your content, just remove any pieces that don't help your brand in any way.
- You can resurrect any old content by updating statistics, changing headlines or interlinking content.
- You can repurpose your content by putting it in a new form such as creating a podcast on a piece of content.
"Review each published content piece and find those that fall under the evergreen or popular category."