We know a lot about how biases can effect the way our customers see our marketing. What we aren’t aware of is how our own biases affect the way we put out content. The big biases that affect our brain is having too much information, not being sure what to remember, needing to act fast, and not taking in enough meaning. These protect our brain from fatigue. This means we can end up using stereotypes when marketing to our customers.
- A survey showed that 85% of people believe they are less biased than the average person.
- Content marketers want to be aware of their own biases and try to be less biased in creating content.
- Biases that hurt customers are too much information, not enough meaning, no focus to remember, and needing to act fast.
“The human brain stands against new information. We notice changes but don’t like them. (Think about a storm of customer criticism over some website redesign.) But when seen or repeated often, the changes prime to memory – and we start considering that information as a matter of course.”