With all the of the social media sites there are, there is often a lot of chatter. You can actually gauge the success and failure of a business based on the chatter that is online. You can do this by analyzing the sentiment of all the talking that occurs online. It’s impossible to keep up with each and every conversation, but you can analyze the sentiment. You can choose the terms that you want the analysis to pick up on to see how well a business is performing amongst the crowd.
Key Takeaways:
- Between all the social media sites there is a lot of chatter and it’s hard to know the sentiment.
- There are ways to perform analysis so that you can judge what the sentiment of all the chatter is.
- With the data that you collect, you can see whether or a not business is successful.
“Sentiment analysis, also known as opinion mining, is the process of defining and categorizing opinions in a given piece of text as positive, negative, or neutral.”
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