There are a few different steps that small businesses can take in order to help them stand out on social media. The first step is simply to be authentic as that will attract more customers. You also want to be consistent when it comes to your use of social media when it comes to posting content and engaging with your audience. Video content is becoming very important when it comes to building trust, so try to produce video content as it is shared much more than text and image content. Finally, target your audience and get feedback from them on how you can improve as a business when it comes to their wants and needs.
- Authenticity can be achieved by sharing real-to-life content rather than just pushing for views and likes.
- Videos attract far more attention than text or images and don't require a large production team.
- Relationships can be built with customers by responding to questions, asking for feedback, and sharing user-generated content.
"Because social media is so competitive, you need an effective marketing plan and a schedule for when you will post your content and offers."