Compared to where we were just a few years ago, social media and contact marketing have experienced a massive boom and subsequent evolution. One reason for this progression is the sheer amount of information that’s out there. Compared to before, we know much more about our target audiences and we can tailor our content specifically to their needs and interests. When tailoring your content, keep in mind that millennials are key to your marketing, is there some of the savviest buyers.
- Although a target audience is always a business marketing must, companies are realizing that staying relevant means broadening the parameters of that target.
- As a content-creator, the goal is to attain expert status in one’s niche and be thus designated as an influencer.
- Marketers should understand that millennials continue to greatly influence the market. They have knowledge, power and influence to wield.
“Because such significant, rapid-fire advances have been made (and continue to be made), the social media platforms and how they relate to businesses will show significant advancements as well.”