With advances made to modern digital marketing, many channels exist for businesses to provide communication and content with their customers. However, with so many different, varied, and unique ways of contact, there is often different oversight and goals. It is most beneficial and profitable to have a unified approach to marketing across all channels, with a singular goal and focus. Often, it may be worth hiring or designating a marketing analyst or manager to be solely responsible for all channels.
Key Takeaways:
- Very often, a company’s different media channels have a disconnect between them, and use different approaches.
- A unified approach is important to marketing, with clear and shared goals and methods.
- Designated Digital Marketing Analysts and Managers can be a beneficial role, and bring value to your business.
“But the initial euphoria of digital marketing has given way to some sobering realities.”
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