Gated content is one of the most important pieces of inbound marketing. Gated content is the content on your website that a customer will only see after they give you their information. Usually, the information they need to give to the company is their email address. In the majority of cases, when on social media, the way that a person will get to your website is through a post. When they get to your site, it is important that they feel comfortable, because then they will want to see more.
Key Takeaways:
- The most significant part of inbound marketing is the content known as gated content.
- Gated content is the content that is restricted to people who have given their information to the website.
- It is important to make sure that there is a large value to the gated content that a customer is trying to get to.
“You must generate high-value content and leverage that material to attract visitors to take action for lead generation to be effective. However, there is an ongoing controversy among the inbound community concerning the practice of concealing material behind a fee wall, sometimes known as gated content.”
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