Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings.Talking to your current niche customers can also help you figure out the resources and add-ons new customers may be craving. The best part about creating these resources is they showcase your expertise on the topic.
Key Takeaways:
- Talking to your current niche customers can also help you figure out the resources and add-ons new customers may be craving.
- Taking a product or service to market often comes with the challenge of getting customers to notice your business and try it.
- A niche will help you position yourself within the target audience you have chosen and will allow you to compete more effectively for their business.
“The main difference between niche marketing and other types of marketing is it uses hyper-personalized messaging and is picky about platforms.”
Read more: https://neilpatel.com/blog/niche-marketing/
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