While ecommerce and digital marketing is thriving, businesses are struggling to find ways to stand out. And it’s even harder now that Apple users can opt out of targeted tracking. As a result, businesses are resorting to more broad targeting, which is where they hope the advertising stands on its own. The trick is to find the advertising that will work the best. And with so many different ad channels, it is important for businesses to figure out which ones will work best.
Key Takeaways:
- Tracking your ad attribution can help reduce the effort you spend on ads that do not resonate.
- Considering clickthrough rate is tricky because you want to consider only the high-quality traffic.
- Be sure to choose the attribution model that works best for you and use it in your marketing strategies.
“Since detailed targeting options have become more challenging, advertisers must now rely on “broad targeting” – letting their advertising creative and copy lead the charge.”
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