Social media plays a key role in a company’s marketing strategy. Some people don’t think about using social media for marketing, because they see it as kind of frivolous, but it is important. They are right though, that they need to keep it fun. People go to social media to escape and have fun, and marketing strategies that use social media need to maintain that sense of fun. But even in keeping with fun, the company needs to stay genuine and true to who they are.
Key Takeaways:
- Even though most people think of social media for more personal purposes, it can be used for professional purposes as well.
- When looking to engage with customers on social media, it is important to keep the content fun, which keeps it in the spirit of the entertainment of social media.
- Anything that a business does on social media should remain genuine, and true to who the business is.
“As an entrepreneur bootstrapping your way to success, your resources are limited.”
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