Competition on digital platforms is always increasing. Your business is facing not only various players on local market, but also goes against competitors on a global level, regardless of the size of the company. Keeping your company at the forefront of customer base becomes critical initiative in any strategy. In today’s world that is highly connected, it is important to adjust your presence to different means of mobile access. Visual appeal and customization is also a necessary element for your page.
- Make sure that your business is able to be reached via mobile phone and build your site with speed in mind.
- You want to make sure that both your Google My Business account and your Google Maps accounts are both up to date.
- Make sure to use short videos to capture a users attention and also optimize your sites images and file names.
“Users are trusting voice-enabled devices more, and with machine learning, these devices are becoming more accurate, even tailoring answers to their owners.”