It can be difficult to reach a large variety of people with one marketing strategy. It is impossible to please everybody there is so it’s best just to pick what the target audience is and to go from there. You will want to look like you have a vast array of knowledge about several different topics but try to stick to just a few. You don’t want to be lacking in any department when you’re trying to reach a large audience.
- Even though you realize there will be variations in your target customers, it would be a big mistake to try and create nuanced copy for every type that buys from you.
- Always query sales to get a bead on who is buying. Although engagement analytics are a useful barometer, they can go up just because a reader enjoyed a post, entirely irrelevant of actually buying.
- Get knowledgeable about one or two areas that are especially germane to your core audience. But don’t try to become proficient in every area.
“Let’s explore these five inefficiencies and the fixes that can help your content marketing team be more effective and boost your content marketing ROI.”