It is essential that marketing strategies are global specific in the marketplace as the digital age continues growing. A company promotes a product to its consumers utilizing digital technologies such as social media and the Internet. Additionally, the use of mobile devices to access digital content and purchase products is on the rise. Other digital marketing trends include social media marketing, content marketing, e-commerce marketing, and search engine marketing (SEM). Companies are increasingly relying on these digital channels to interact with their customers.
Key Takeaways:
- Digital marketing, as the name implies, is dialed into digital devices and platforms, such as the internet and social media.
- Social media marketing is a specific subset of digital marketing. It aims to promote a brand or product via sites like Facebook and Twitter.
- E-commerce marketing is another subpart of digital marketing that promotes a company and its offerings through an online retail venue.
“Mobile marketing uses mobile devices, such as smartphones and tablets to market a company or product.”
Read more: https://socialmediaexplorer.com/digital-marketing/digital-marketing-and-the-global-market/
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