It is extremely important to marketing success that you create an online presence that is strong. It is essential for you to have a website in order to do this and you want to have important information for both current and potential customers right on the homepage. You also want to optimize your website for SEO because most users research products and services via search engine. Finally, make sure to use social media platforms as well due to the large number of users and the ease of engagement with users.
Key Takeaways:
- You need to have a website and it should also contain important formation for both current and potential customers.
- Search engine optimization is important as 89% of consumers use search engines to research a produce or a service.
- Social media is extremely important when it comes to your online presence due to the amount of users each platform has and the ease of engagement.
“An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market.”
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