I didn’t need Google’s approval of OptiLink. They never were able to detect it, or even materially impact my sales, but banning my affiliates? That’s not okay. I don't recall exactly when it started, but it wasn't more than a month or six weeks after release and started with just the two … [Read more...]
The Launch – and Repercussions – of OptiLink
It’s hard to explain the stress of that time, but as I write this account, I can feel it all over again. I knew that what I had found would revolutionize SEO, but to profit from it, I had to be first! But I had no idea how much time I had.. Was someone a week away from releasing the same … [Read more...]
The One Sentence That Birthed OptiLink
You almost never know how important something is while it's happening. This was one of the most pivotal moments in my life, then and since, but I would not see that until much later. At the time, I was 46, married, one of two children still at home, and doing contracting in addition to various … [Read more...]
OptiLink: The start of an era, now 20 years ago
On May 22, 2002, at 2PM Pacific time, Michael Campbell announced OptiLink to his newsletter subscribers. This was the first of three ground-breaking tools that “put me on the map” in SEO virtually overnight. About time too! I'd been struggling online since 1995. OptiLink changed everything for … [Read more...]
Optimizing Your Blog
Wanna market a business? You need a blog. There simply is no other choice, but blogs are NOT created equal - here's how to build the best one! … [Read more...]
Optimizing Your Facebook Funnel
A Revolution in Online Marketing
Calling all small business owners. Stay tuned for the best news in small business marketing since the invention of the search engine! This is a game changer that finally levels the playing field so you can compete with big brands. … [Read more...]
The New Marketing
There has been a quiet but relentless revolution building in online marketing in the last couple decades that has now reached a tipping point. Now is the time to understand what has happened; what will happen next; and how to prosper for decades to come. … [Read more...]