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My Open Legal Battle With “Google Guy”

May 26, 2022 By Leslie Leave a Comment

I didn’t need Google’s approval of OptiLink. They never were able to detect it, or even materially impact my sales, but banning my affiliates? That’s not okay. I don't recall exactly when it started, but it wasn't more than a month or six weeks after release and started with just the two … [Read more...]

Filed Under: Features

The Launch – and Repercussions – of OptiLink

May 25, 2022 By Leslie Leave a Comment

It’s hard to explain the stress of that time, but as I write this account, I can feel it all over again. I knew that what I had found would revolutionize SEO, but to profit from it, I had to be first! But I had no idea how much time I had.. Was someone a week away from releasing the same … [Read more...]

Filed Under: Features

The One Sentence That Birthed OptiLink

May 24, 2022 By Leslie Leave a Comment

You almost never know how important something is while it's happening.  This was one of the most pivotal moments in my life, then and since, but I would not see that until much later. At the time, I was 46, married, one of two children still at home, and doing contracting in addition to various … [Read more...]

Filed Under: Features

OptiLink: The start of an era, now 20 years ago

May 23, 2022 By Leslie Leave a Comment

On May 22, 2002, at 2PM Pacific time, Michael Campbell announced OptiLink to his newsletter subscribers. This was the first of three ground-breaking tools that “put me on the map” in SEO virtually overnight. About time too! I'd been struggling online since 1995. OptiLink changed everything for … [Read more...]

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Optimizing Your Blog

August 15, 2020 By Leslie Leave a Comment

Wanna market a business? You need a blog. There simply is no other choice, but blogs are NOT created equal - here's how to build the best one! … [Read more...]

Filed Under: TrafficScienceSaturday

Optimizing Your Facebook Funnel

July 27, 2020 By Leslie Leave a Comment

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Filed Under: TrafficScienceSaturday

A Revolution in Online Marketing

July 7, 2020 By Leslie Leave a Comment

  Calling all small business owners. Stay tuned for the best news in small business marketing since the invention of the search engine! This is a game changer that finally levels the playing field so you can compete with big brands. … [Read more...]

Filed Under: Features

The New Marketing

July 5, 2020 By Leslie Leave a Comment

There has been a quiet but relentless revolution building in online marketing in the last couple decades that has now reached a tipping point. Now is the time to understand what has happened; what will happen next; and how to prosper for decades to come. … [Read more...]

Filed Under: TrafficScienceSaturday

Traffic Science – The Pandemic Edition

May 9, 2020 By Leslie Leave a Comment

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Filed Under: TrafficScienceSaturday

Using NLP in Your Facebook Marketing

April 27, 2020 By Leslie Leave a Comment

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Filed Under: TrafficScienceSaturday

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