Almost every area of B2B marketing can actually be automated in a way that is advantageous to both you and your customers. Not only can B2B automation provide consumers with relevant content for a personalized experience, but your conversion rates are sure to rise as a result. One way to go about this is to utilized page-based triggers. This means that you study where leads specifically came from on your company’s website, and then automatically follow up to maintain engagement.
Key Takeaways:
- When businesses work in the business to business sector, there is a great deal to manage in terms of both sales and marketing.
- When dealing with sales, pretty much every piece of the process can be automated, including adding new prospects.
- The first step to marketing automation for businesses that do business with other businesses, is to make a list of potential new clients.
“If every customer onboarding process is typically the same, consider automating sending educational content after they sign up.”
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